When it comes to oil changes, Jiffy Lube demonstrates with its slogan (“Not all oil changes are created equal”) that it embraces the reactionary ideas of the bad old days which still haunt us to this day. The company mocks the progressive words of Thomas Jefferson, Abraham Lincoln and Martin Luther King, Jr – a mantra of progress upon which modern America was built.
Rather than accepting the self-evident truth that all oil changes are equal and deserve to be treated with dignity and justice, Jiffy Lube is contributing to a climate of hate, fear and intolerance against oil changes which some less enlightened people among us may consider to be “lesser” or “inferior” in quality. This leads to the all too familiar injustice of some oil changes not getting their fair share of customers, an inequality we can no longer afford to ignore.
As a society which values fairness and equality of opportunity it falls upon us to right this social injustice and historical wrong. It is our moral responsibility to join the march forward for oil change equality!
We can make the world a better place.